|
September 12, 2009 10:06 AM Central Time
September 24, 2009
MIRUS Chosen for Brand Management Initiative
HOUSTON--(BUSINESS
WIRE)--Dallas-based Bennigan’s Franchising Company LLC, has
selected MIRUS Restaurant Solutions’ product suite based on a
combination of reporting capabilities and services including its
ability to provide a consolidated enterprise view of menu data
despite the multiple Point of Sale (POS) Systems in use by its
franchisees.
Bennigan’s
Franchising Company franchises 100 restaurants and found that its
manual data collection method wasn’t meeting its needs and
would not allow for the future expansion it anticipates under its new
ownership and management team. Lacking an internal IT infrastructure
today, the company sought a business partner who not only had a solid
business intelligence product but one that could help them manage the
enterprise solution on an ongoing basis.
Dave Bennett,
President and CEO of MIRUS said, “In
addition to capturing and consolidating the check level data from
multiple POS systems, MIRUS’ proven Xref™ menu item cross
reference tool will help the Bennigan’s team overcome the
labor-intensive nature of manually mapping individual franchisee menu
items into spreadsheets for expedited product mix and promotional
sales analysis.”
Jeff Bruton,
Vice President of Procurement and Administration for Bennigan’s
Franchising Company, LLC said, "Our manual menu performance
tracking solution was cumbersome, time consuming and lacking in the
timeliness we needed. Now we have an automated system that allows us
to quickly see how promotions are tracking and to make fact-based
decisions on products and promotions in a timely manner."
Bennett said, “Having access to an accurate picture of what
items are selling and more importantly, what they’re selling
with regardless of the POS systems in use allows Bennigan’s to
gain an understanding of their customer’s purchase behavior, an
understanding they can use to fine tune and improve both their
purchasing and promotional offers.”
Bruton
added, "While MIRUS’ solution delivered all the tools we
needed for reporting we also felt they understood our needs and our
business and were committed to being a long-term partner – a
rare combination today.”
About Bennigan's Grill & Tavern
Bennigan's is a relaxing neighborhood tavern featuring a great selection of ice
cold beers, innovative drinks and delicious, craveable food.
Bennigan’s features tavern burgers, hearty sandwiches such as
the Monte Cristo and other signature dishes ranging from baby back
ribs to soups and salads. For more than 30 years Bennigan's has been
the perfect place to unwind with friends, catch a game, or just take
a break with a tasty meal and cold beer. Visit
www.bennigans.com
to find a Bennigan’s near you.
About MIRUS
MIRUS
is the industry leader in Exception-Based Restaurant Management
solutions. It pioneered the delivery of business intelligence and
exception-based reporting over the Internet with its
Software-as-a-Service (SaaS), successfully serving recognized
regional and national brands. Clients include YUM! Brands –
Taco Bell, Pizza Hut, KFC, Long John Silvers, and A&W – as
well as Arby's®, Burgerville®, Café Rio Mexican
Grill®, Carino'sTM Italian Grill, Church's Chicken®,
Dairy Queen®, Cousins Subs, Dewey's Pizza, El Gallo Giro®,
Great American Restaurants, Planet Hollywood®, The PALM
Restaurant Group®, Tumbleweed Southwest Grill® and Wolfgang
Puck Fine Dining Group. MIRUS solutions are web-based, with
subscription-based pricing, helping multi-unit food-service companies
and multi-unit franchise operators drive profits and run their
businesses more efficiently and more profitably.
Return to top
|